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Barnstaple Parish Church: recruitment and giving in the Web 2.0 age

Floreant is proud to announce a new partnership with Barnstaple Parish Church. Over the coming months, Floreant will develop a brand to appeal to local people of all ages and backgrounds.

'The challenge will be to avoid falling in to the trap of believing this means being all things to all men", said Adam D'Souza, Managing Director and founder of the Floreant integrated communications network. "Floreant will use the history, tradition and authenticity of this town church to create something visually and conceptually compelling - with the aim being to reactivate the brand and increase awareness of the church in Barnstaple."

Floreant will be working closely with Fr John Gilbert, who has recently taken up the position of Vicar of Barnstaple. Fr John is keen to explore different ways of recruiting and sustaining giving in the parish, and Floreant's sensitive and bespoke approach to communications provides an ideal platform to develop new ideas and channels without compromising the traditions of the church.

Royal Holloway Yacht Club relaunches with elegant new brand

Floreant has worked with Royal Holloway Yacht Club to relaunch this unique student startup in partnership with the Royal Naval Sailing Association. The club's aim is to get as many people out on the water enjoying offshore sailing as possible: membership is open to all students, alumni, staff and friends of Royal Holloway, University of London.

Working as the club's exclusive media partner, Floreant's specialist communications planning expertise has delivered a beautiful, elegant brand highlighting the 120-year history of Royal Holloway's college colours.

Digital capabilities were also required from Floreant for this project: club officers, Sub Lt David Ellis and Daniel Bacon, commissioned a new website to drive visitors towards booking on to future voyages. The site featured enticing photography taken on board the yachts during club passages to show off the beauty of offshore sailing, with a classical, unobtrusive design to keep the focus on the images depicting this highly emotive brand.

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